Corporate narrative & PR
Give your organisation a clear voice, a credible story and a consistent presence across stakeholders.
Explore this service ↗THE AMERICAS - EUROPE - ASIA
Multicultural Strategy & Transcreation
A clearer voice.
A stronger vision.
Strategic counsel for leaders who need sharper positioning, aligned teams and messages that resonate across cultures.
Direct advisory · Bespoke engagements · Remote collaboration
Corporate communicationsBrand & digital strategyChange & transformationTHE AMERICAS - EUROPE - ASIA
Founder-led attention
Work directly with Virginia from the first conversation to delivery.
Bespoke strategy
A scope shaped around your challenge, stakeholders and decisions.
Multicultural perspective
Messages adapted to context, culture and brand intent.
01 / Expertise
Clarity is a
competitive advantage.
For leaders navigating growth, change or a complex story that deserves to be understood.
Internal communication & change
Help people understand the direction, their role and what needs to happen next.
Explore this service ↗Digital strategy & market positioning
Connect your brand story with audience priorities and a focused path from attention to enquiry.
Explore this service ↗02 / Approach
Understand deeply.
Communicate deliberately.
Direct collaboration with Virginia. A defined scope, a clear decision process and deliverables shaped around your business priorities.
- 01
Listen & diagnose
Understand the business challenge, stakeholder needs and existing communication.
- 02
Define the direction
Agree the audience, positioning, message architecture and priorities.
- 03
Activate & refine
Translate strategy into practical assets, ownership and a measurement plan.
VOICE & VISION / FOUNDER
Virginia Leon Graterol
Virginia Leon GraterolTHE PERSON BEHIND THE PRACTICE
Strategy with context.
Communication with purpose.
Voice & Vision is the boutique strategy practice founded by Virginia Leon Graterol. Her background includes corporate communications at Baylor Scott & White Health, inclusion and diversity marketing and communications at Accenture, and health policy programme management at Meharry Medical College.
Meet Virginia ↗MULTICULTURAL STRATEGY & TRANSCREATION
One brand intent.
Local relevance.
Transcreation adapts a message to preserve its intent, voice and persuasive force in a different cultural context. We examine meaning, references, value proposition and the call to action; literal equivalence alone is not enough.
Remote services available across the Americas, Europe and Asia. Language, market scope and any local validation are agreed in each proposal. Direct work in English and Spanish.
Explore transcreation ↗What needs to
be heard next?
Tell us what is at stake. We will explore the challenge, the decision you need to make and whether a tailored engagement is a good fit.